Poppy and Shayne Hammond, with a selected group of like-minded people, set out to forge their own direction in making wines with tradition flowing through the glass. Fashions and fads come and go, however, they believe traditional wines have the essence and romance of longevity. It is the intention of Poppies Martinborough to make beautifully hand-crafted wines that simply show the character and evoke the varietal flavours and purity of expression from the land and the hands of the makers. Staying true to outcome is vital and when you drink their wines from any different season you will always see the family resemblance… thus a true Poppies Martinborough wine is made how they love to drink.

The Hammonds strongly believe that they are simply caretakers of the land. From this they farm their vineyards with a minimalist approach, respecting the power Mother Nature possesses, never interfering, more allowing her strength to direct. A biological and organic approach to farming is the preference, although not certified, within a commercial footprint - they are cautious and respectful utilising science, technology and understanding the past. They live through their land for their wines.