Slurp.co.uk Continues to Defy Recession with 211 percent YOY Jump in Q3 2009 Sales
“This year’s dramatic rise in Slurp’s wine sales revenues showed no sign of abating in Q3 2009, despite extremely challenging conditions for the wine retail market generally. Slurp’s revenues were 211% higher than the same period in 2008 and up 28.7% on Q2 2009. Slurp’s performance in Q3 2009 is in stark contrast to the overall market, with the Wine and Spirit Trade Association reporting in July (the latest sales data available) that total UK wine sales had fallen year on year by -4.5% (July 2009 over July 2008). Even the previously buoyant online sector of the market has seen growth slow – with the IMRG reporting only modest single digit growth in wine, spirits and beer online sales in Q3 2009. September 2009 also saw the bankruptcy of Wine Cellar Limited – owner of a chain of downmarket high street shops.
Slurp’s success in attracting customers in spite of the grim market backdrop is no doubt partially the result of the company’s ever expanding range of products. But it is also a reflection of the company attempting to provide customers with high quality products at reasonable prices. Slurp is better able to do this than some high street retailers because of its lower cost business model – with investment being channelled into better online tools to ensure that the shopping experience is smooth and enjoyable. We have found that customers are still very willing to pay for premium products, it is just that they don’t want to over pay for them.
Q4 has also started very brightly for Slurp and the company looks forward to the last two months of year with significant optimism.”
