Slurp News
Showing 1 to 15 of 83 news items
Slurp in New Push to Alert British Companies to Wine Gifting Possibilities
Today sees the launch of a new campaign to show British companies and institutions how to use wine more creatively to deepen relationships with key customers and partners.Slurp has produced a dedicated new mini-site (www.slurp.co.uk/corporate) and will launch an SEO/Press/Email campaign targeting 36,000 UK purchasing managers directly. A new department has been created at Slurp’s London HQ to help corporates get more out of wine.Slurp believes that many more companies could use wine gifting and wine-based loyalty programmes successfully. In December 2011 Slurp ran a loyalty programme for a major retailer in which customers were sent a free bottle…... more
Slurp Group Announces Audacious New Push into France
The Slurp Group has launched an audacious bid to beat the French on their own patch! SlurpVin.fr (www.slurpvin.fr) levers British e-commerce expertise into a French online market that is lagging well behind its Anglo-Saxon neighbour. SlurpVin.fr is aiming high, targeting a #1 position in French wine, spirit and premium beer online sales within three years. Launched initially with around 700 products, the range will grow to 2,000+ within three months and then further still by year end. SlurpVin.fr includes all of the features that have driven Slurp.co.ukís dramatic growth in the UK. The branding is contemporary (not just unstuffy,…... more
Slurp Excited by Pinterest Possibilities
Slurp has become the first major UK wine retailer to make all its 6,000+ products 'pinnable' on Pinterest - the explosive new social media platform. Slurp sees significant sales potential in Pinterest and has already created 25 ‘Boards’ through which to showcase its wines and other products: http://pinterest.com/slurpwine/.As well as viewing Slurp’s own Boards - which show imaginative food and wine pairings on temptingly titled Boards such as ‘Moroccan Dinner’, ‘An English Wedding’, ‘Italian Summer Dinner’ or ‘Gin O’Clock’ - Slurp customers can now ‘pin’ Slurp products onto their own Boards. These can then be shared with friends.As well…... more
New Checkout Design a Hit with Slurpers
This week Slurp's development team rolled out a redesigned, and much simplified, new Checkout for Slurp.co.uk.The new Checkout features a simple one page design with voucher codes and the popular ‘Cork Points’ programme available via the ‘Basket’ section. The new Shopping Basket automatically refreshes if any changes are made to it, and it is now much easier to change delivery options on the Checkout page itself. The new format was in action quickly as it coincided with one of Slurp's fastest ever selling sales promotions - of the highly rated Darien Rioja Reserva 2007. Thankfully, the new Checkout held…... more



